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This page explains exactly how we keep track of how visitors interact with the site and what they like. We follow all GDPR and UK Gambling Commission rules while still providing smooth navigation and personalised experiences by using browser markers that are approved by the industry.
Tracking tools are vital for remembering login sessions, preserving interface choices, and optimizing promotional offers. Encrypted tokens ensure secure account management, prevent duplicate registrations, and facilitate responsible gambling protocols. Only necessary identifiers are stored for site performance and regulatory obligations.
Identifiable information such as IP address, session timestamps, and device specifications may be temporarily recorded. Gaming activity logs are used to customise content and find patterns that seem strange. We don't keep personal information longer than the law says we have to.
Users can change their consent preferences directly from their site account settings. Integrations with third-party platforms follow the ePrivacy Directive by making it easy to choose to opt in or out. Everyone can see the latest data handling measures, which builds trust in every interaction. Get in touch if you have any questions The customer care team quickly answers questions about how things work or how they are stored. All requests to access or delete data are handled according to ICO standards, which means that your privacy rights are always protected.
To make it easier to use, personalise experiences, and make it more secure, our platform combines different tracking solutions. There are several different types of these mechanisms, and each one has a specific job to do:
These are necessary for keeping the core platform running. Session validation and preference retention are two examples that make sure navigation is smooth and account management is done right. Disabling these may result in restricted access to critical functions or inability to complete transactions.
Analytical instruments collect anonymous data to monitor interaction patterns. By evaluating metrics such as page load times and click frequencies, developers gain insights to optimize content delivery and address technical bottlenecks. These solutions do not capture personal identifiers.
Enhancements under this category tailor content and remember user-specific selections, like chosen language or regional settings. Their donation makes sure that future visits will be more consistent and tailored to each user.
These modules collect information about advertising preferences and promotional campaigns. They help present relevant offers based on prior activity, ensuring that communications align with individual interests. These tools may be shared with selected partners to deliver retargeted promotions outside of our site environment.
Certain sections support embedded utilities from trusted affiliates or external platforms. These may deploy their own identifiers when engaging with features such as live support, payment processing, or social media connectivity. It is recommended to review privacy practices of these partners for further clarity.
The platform uses browser-based tracking tools to keep track of preferences, engagement, and content delivery. Data retrieval starts when users interact with site elements, log in to their accounts, make purchases, or change their account settings. Logs may record the amount of time spent on each section, the time of each transaction, the specifications of the device, the language settings, the type of browser, and an approximate location using anonymised IP fragments. We follow all GDPR rules when we encrypt and store all the records we collect on secure servers in EEA jurisdictions. The length of time that identifiers are kept depends on their type. For example, session data usually stays around until the browsing session ends, while preference markers can be kept for up to a year to make future visits easier. You can find controls for removal or restriction in the privacy settings of all supported browsers. If you want to get rid of identifiers right away, you can either clear your local browser data or use the "forget this site" feature, which deletes persistent logs associated with this domain. Also, account settings on the platform let users request that all of their past interactions be deleted or exported, in line with their privacy rights. All tracking data is protected by 256-bit SSL encryption protocols and multi-factor authentication on administration endpoints to keep registrant information safe from unauthorised access. Regular security audits check the tools and methods used to store information to make sure they are safe and help keep data from being leaked or exposed. For the best, most personalised site experience, it's a good idea to check your tracking preferences from time to time to make sure each setting reflects how comfortable you are with monitoring and storing data.
Visitors can customise their web tracking and data storage experience with a number of specific controls that are built right into the website and their own browsers:
When you first log in to the platform, you will see a consent prompt that lets you choose between performance, marketing, or strictly necessary tracking technologies. Only certain methods are turned on.
Individuals can check their current tracking settings, change their minds about previous consent, or change their preferences for each category at any time through the account dashboard or a specific privacy section.
You can change the settings in your favourite web browser to block or remove certain types of trackers, make exceptions for trusted domains, or manually delete stored tracking data. You can find step-by-step instructions in the help section of each browser.
Some networks offer opt-out portals that let you have more control over multiple sites (for example, AdChoices or Network Advertising Initiative tools). The site's privacy centre has links to these tools.
You can change your preferences for targeted communication based on your browsing habits by clicking on the unsubscribe link in each message or going to your notification settings online.
Automated prompts may show up from time to time to remind users to check and confirm their current settings, making sure they still meet their needs. Changes to the settings for tracking and storage may affect some site features, like personalised recommendations or quick login tools. To get the best balance between privacy and experience, it's a good idea to check your privacy settings every so often.
The website uses a number of outside platforms to improve security, marketing, and analytics. When you interact with these entities, they may put specific trackers on your device to gather information about your visits, your behaviour, and your technical identifiers.
| Name of the provider | Purpose | Data collected | How to opt out |
|---|---|---|---|
| Google Analytics | Keeping track of technical events, measuring site traffic, and figuring out how people move around on your site | IP address, session duration, page views, referral sources, device data | Browser Add-on |
| Meta Pixel | Assessing effectiveness of promotional campaigns, audience segmentation, and retargeting | Ad interaction, visit timestamps, conversion activity, browser type, anonymized social profile data | Ad Preferences Settings |
| Hotjar | User experience evaluation, identifying usability issues, session replays | Mouse movement, clicks, scroll behavior, anonymized keystrokes | Disable Tracking |
| Cloudflare | Enhancing load performance, bot detection, and distributed denial-of-service mitigation | IP ranges, threat scores, resource load data | Automatic; no manual opt-out |
Each solution operates according to its own protocols and storage durations. It is advisable to regularly review the notices of these partners to remain informed about their recordkeeping practices. Employing tracker-blocking browser extensions or adjusting privacy controls in your browser are practical steps for limiting exposure to these tracking mechanisms.
Retention durations for information held in browser files vary based on their category and intended function.
If you want to manage stored records by hand, you should either clear your browser's cache or change the lifespan settings for each record in the privacy controls panel. If you want to keep your privacy, you might want to set up regular checks of the files you have stored in your app settings.
There are many ways to get in touch with us if you have questions or need more information about how data tracking works on our platform. Direct inquiries can be sent by email to [email protected], ensuring responses from our data protection officers within 48 business hours. For urgent concerns, a dedicated phone line operates Monday to Friday between 08:00 and 18:00 CET at +44 1234 567890. Additionally, users may utilize the live chat feature available on our website for immediate assistance with web tracking topics. Written correspondence is also accepted at our office address: Data Protection Team, 21 Baker Street, London, W1U 6SG, United Kingdom. This option is best for formal requests, like asking for access to or deletion of data related to online tracking methods. If our team can't help you resolve your issue, we can help you find independent supervisory authorities upon request. Our support staff keeps records of all communication up to date so that data-related issues can be resolved more quickly.
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